Postagram offers the opportunity to print your own postcards and have them remotely delivered, right from your iOS or Android phone. But is the service good value? We’ll compare it with buying postcards, and with printing your own.
As seen in the New York Times and on websites such as Mashable and TechCrunch, Postagram is revolutionising the way we communicate with others while on holiday. But, as with any nascent technology, it’s hard to keep costs low.
The process of sending a physical postcard can be split in to several parts. First, there’s the purchase – you’d be lucky to find a card lower than $2. Then, there’s the cost of sending, which is likely to be a further $1. Finally, there’s the time to go and post it – but, for the sake of this article, let’s assume that’s negligible.
What’s the upside? Obviously, your recipient receives an obviously tailor-made, personalised card through the post. They can hold it, stick in on their wall, file it – it’s physical, and that counts for a lot. Plus, you’re not limited in what you can write on it (barring the constraints of your tiny-handwriting skills). It’s fun. However, it costs a bundle if you’re sending a few, and the likelihood (I swear there’s a special postal service just to ensure this) is that the card will arrive shortly after you do, on return from your trip.
So, Postagram tries to fill that gap. It offers nicely personalised cards – you can even snap and select the picture – through a natty interface. Costs aren’t anywhere near huge – 10 US Postagrams will cost you $9.90 (though international deliveries will cost you a little more). The cards are sent out right away, and there’s even a service for tracking lost or damaged cards.
This is where my personal experience of the service has fallen down, though. Because the company is US-based, cards to international addresses take an age to reach their intended recipient. I’m still waiting on a delivery I sent in early July.
So, if you’re after a best-of-all-worlds missive solution, take a leaf out of the older book. I’m talking fax. That’s right! It’s physical, people can hold it, the message, picture and so on is infinitely customisable, it costs next to nothing and delivery is instantaneous. Faxing is usually built in as standard on most all in one printers. To make the most of ink, connection and paper costs, opt for an all in one laser printer. Paired with one at home (or at the homes of the intended recipients) you can send a personal, custom message to anyone, from anywhere. In fact, it’s a surprise there aren’t more fax shops around the world. Business plan, anyone…?
So, Postagram is great. It’s fun, cheap, physical and customisable. It’s just not fast. For that, you need to leverage the more connected era we live in.